The world of retail design is about to get a major dose of history and inspiration, thanks to a visit from legendary New York filmmaker Howard Silver. On Thursday, the Branch Museum of Design in Richmond will host a sold-out screening of Silver's documentary, focusing on the groundbreaking work of Best Products, a Richmond-born retail phenomenon. This event is a testament to the enduring impact of Best Products on the world of store design, and it's a chance for the public to witness the behind-the-scenes magic that made this brand so iconic.
A Design Revolution
Best Products, founded by the philanthropic Lewis family, revolutionized the retail landscape by classifying themselves as warehouse stores, a legal loophole that allowed them to undercut prices. This strategy, combined with their collaboration with architect James Wines, resulted in showrooms that were as much art as they were retail spaces. The Peeling Building, a design by Wines, is a prime example of this approach, where the addition of a brick layer created an illusion of peeling, attracting global attention and sparking a wave of architectural experimentation.
The Impact on Architecture
O'Keefe, the principal architect of O'Keefe & Associates, highlights the profound impact of Best Products on the architectural world. The Lewis family's funding and vision led to innovative designs that brought art into suburban landscapes. The Best Products headquarters, designed by Hardy Holzman Pfifer Associates, is a masterpiece in itself, featuring an enormous arcing form with translucent glass blocks and a striking entrance guarded by two enormous stone eagles.
A Legacy of Creativity
The Best Products story is not just about retail; it's about creativity and the power of art in everyday spaces. The Lewis family's interest in the art scene and their support for local institutions like the VMFA played a significant role in shaping the brand's identity. The exhibit at the Branch Museum showcases this unique blend of art and commerce, offering a glimpse into the minds of the people who made Best Products so memorable.
A Must-See Event
The screening of Howard Silver's documentary is a rare opportunity to delve into the inner workings of this iconic brand. It's a chance to appreciate the architectural brilliance and the creative vision that went into making Best Products a household name. As the exhibit runs until June 21, this event is a must-see for anyone interested in design, architecture, and the enduring impact of innovative thinking in retail.
